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Selected work

Growth systems, technical projects and web experiences.

A connected view of the systems I have built across acquisition, CRM, analytics, AI automation, research dashboards and personal product development.

CRM Automation

Mautic Lifecycle Automation

Behavior-based segmentation, lead scoring, triggered journeys and engagement analysis.

MauticEmailSegmentation
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AI Automation

OpenClaw Intelligence

Self-hosted agents connecting market monitoring, ad reporting and Telegram control.

PythonAPIsTelegram
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Data Visualization

Interactive Research & Pipeline Dashboards

Two interactive reports that turn survey and deal data into decision-ready views.

Chart.jsFiltersInsight
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Personal Product

Hihie's Scent OS

A weather-aware fragrance wardrobe with situational discovery, layering formulas and a searchable vault.

Weather APIGoogle SheetsUX
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Growth Architecture

Paid Media × Tracking × CRM Funnel

A full-funnel operating model connecting acquisition spend with eKYC, activation and lifecycle signals.

Google AdsMetaGA4/GTM
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Operations

Airbnb Co-host Operations

A remote co-host workflow for guest communication, issue intelligence and property operations.

Guest OpsIssue TrackingMaps
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Web Experience

Web Design & Interactive Experiences

Selected static websites and interactive prototypes combining content, visual hierarchy and responsive behavior.

HTMLCSSJavaScript
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Client Website

Saigon Root Music

An immersive premium audio studio concept with project showcase and technical brand storytelling.

Creative DirectionFront-end
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The common thread

Every project starts with a practical problem, then connects the minimum useful combination of media, tracking, data, automation and interface design needed to solve it.

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