What I do
My work usually begins with a funnel question: where are users dropping, which signals are missing, and what does the business actually need to improve? From there, I choose the channels and systems that fit the problem—Google, Meta, LinkedIn, GA4, GTM, CRM workflows, dashboards, Python automation or AI-assisted operations.
Why the technical background matters
My early experience in AI development and Embedded Systems shaped the way I approach marketing. I tend to think in inputs, events, states, feedback loops and failure points. That makes it natural to move between campaign strategy and implementation details such as attribution, event tracking, API workflows or reporting logic.
Experience across growth environments
I have worked across FinTech, EdTech, HRTech, agency analytics and software development. The environments changed, but the core challenge stayed similar: connect user intent to a measurable outcome and create a reliable operating loop around it.
What I am building now
Alongside performance marketing, I build small systems and web products that solve my own operational problems. OpenClaw supports market and advertising intelligence. Hihie’s Scent OS turns a personal fragrance collection into a searchable, weather-aware decision system. Interactive dashboards transform raw data into a useful narrative.