Digital Performance Marketing Specialist

Nguyen Khai Tri

Transitioning from a Software Engineering background, I bridge the gap between technical logic and growth marketing. I don’t just run ads — I engineer Data-Driven Funnels and leverage AI-Automation to scale performance with surgical precision.

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Nguyen Khai Tri
8+ Years Experience
$1M+ Managed Budget
3.85 Average ROAS
100% AI Integrated

Career Impact Stories

Precision user acquisition and ROI scaling for industry leaders.

TOP PERFORMANCE KPI

Anfin (Commodities FinTech)

Paid Ads & Growth Funnel Specialist

275.3%

YOY MXV Account Growth

34.0%

eKYC-to-MXV Conversion

42.6%

Onboarding Success Lift

3.3x

Mautic Funnel Efficiency

GLOBAL PERFORMANCE SCALING

ELSA Speak (Global EdTech)

Senior Performance Marketing Specialist

3.85

Avg. ROAS (Global UA)

170%

Revenue KPI Achieved

70%

New B2B Clientele Share

60%

Email Open Rate

Technical Solutions

Automating the growth engine with AI and Marketing Technology.

Email Marketing Automation

Built automated lead nurturing systems, personalizing content based on user behavior to maximize engagement and Inbox placement rates.

View Case Study

AI Auto Crawl & News Agent

Automated market intelligence system that crawls news, uses AI for summarization, and feeds insights directly into the Ad Creative workflow.

Explore Logic
GOOGLE ADS  •  FACEBOOK ADS  •  LINKEDIN ADS  •  TIKTOK ADS  •  EMAIL MARKETING  •  HUBSPOT  •  MAUTIC  •  DATA DRIVEN  •  GOOGLE ADS  •  FACEBOOK ADS  •  LINKEDIN ADS  •  TIKTOK ADS  •  EMAIL MARKETING  •  HUBSPOT  •  MAUTIC  •  DATA DRIVEN  • 

Professional Journey

ANFIN (Commodities Derivative) Aug 2024 - Present

Senior Performance Digital Marketer

Core: Scaling Google Search/App Campaigns, FB Conversion Ads & LinkedIn Ads.
  • Optimized Paid Ads (Google ads - Facebook ads) - App Install campaigns to drive a 275.3% increase in YOY MXV account openings.
  • Boosted conversion from eKYC to trading from 12.9% to 34.0% through optimized Google Ads, FB Ads & LinkedIn.
  • Deployed Automated Content Generation using OpenClaw to automate ad creative production.
ELSA SPEAK Feb 2022 - Dec 2023

Senior Performance Marketing Specialist

Managed monthly performance budget of $8,000 for App UA across Google and Facebook.
  • Paid Media Master: Consistently achieved a 3.85 ROAS across global markets.
  • Tracking & Data: Integrated Branch.io and GA4 to accurately attribute performance and reduce drop-off rates.
  • CRM Strategy: Administered HubSpot CRM to streamline MQL-to-SQL handoff for B2B teams.
RECRUITERY Jan 2020 - Dec 2021

Digital Marketing Specialist

  • Built and scaled a professional Telegram community to 2200+ active members.
  • Implemented open-source CRM systems, maintaining a record-high 60% email open rate.
  • SEO Mastery: Ranked 20+ competitive keywords in Top 1 Google Search.
KADI MEDIA Dec 2018 - Dec 2019

Digital Marketer - Data Analyst

Focused on multi-channel data analysis (Google/FB Ads) and building real-time reporting systems using Google Data Studio.

FPT SOFTWARE Nov 2017 - Nov 2018

AI Developer

Researched and developed AI-driven solutions, providing a strong technical foundation for growth automation.

Core Competencies

Performance Mastery

Full-funnel expert scaling Global UA & B2B campaigns with surgical precision.

Google Ads Facebook Ads LinkedIn Ads

The Growth Stack

HubSpot Mautic Branch.io

Data & AI

SQL Python Prompt Eng