I combine performance marketing, data tracking, and automation to build scalable acquisition funnels — from paid ads and CRM workflows to AI-powered reporting systems.
My core value is not a single advertising channel. It is the ability to connect user intent, tracking, CRM, data and AI-assisted operations into one measurable system.
Connecting acquisition strategy with measurement, activation and revenue outcomes.
Precision user acquisition and ROI scaling for industry leaders.
Paid Ads & Growth Funnel Specialist
YOY MXV Account Growth
Verified commodity trading account growth driven by acquisition campaigns and funnel optimization.eKYC-to-MXV Conversion
Conversion from identity verification success to MXV account activation and trading readiness.Onboarding Success Lift
Improvement in activation after streamlining onboarding messaging and paid media intent.Mautic Funnel Efficiency
Lead handling and nurture efficiency supported by open-source marketing automation.Senior Performance Marketing Specialist
Avg. ROAS (Global UA)
Paid app acquisition performance across Vietnam and regional/global campaigns.Revenue KPI Achieved
Monthly revenue target over-achievement from paid media optimization and campaign scaling.New B2B Clientele Share
Growth contribution from LinkedIn, cold email, CRM workflows, and sales handoff improvements.Email Open Rate
Best-performing segmented nurturing campaigns with highly targeted audience messaging.A sharper view of my work: not only tools, but the problem each system solves, how it was built, and what business outcome it supports.
Every public case study, article and product page is now connected through a clear information architecture.
Weather-aware fragrance picks, contextual discovery, layering formulas and a searchable collection.
Read case study →AI automationSelf-hosted workflows for market monitoring, ad reporting and Telegram operations.
View system →Data visualizationSurvey research and sales pipeline data transformed into dynamic decision dashboards.
Open dashboards →Lifecycle CRMLead scoring, segmentation, behavioral journeys and email engagement analysis.
View case study →OperationsA sanitized case study covering remote guest support, issue analysis and location intelligence.
Read case study →Web experienceAn immersive creative concept for premium audio mastering and project storytelling.
View experience →Scope: Paid acquisition, conversion funnel, lifecycle CRM, tracking and reporting for commodities trading products.
Scope: App user acquisition, paid media optimization, attribution tracking, CRM coordination, and B2B lead handoff.
Scope: Community growth, CRM/email automation, SEO, and lead generation operations.
Scope: Multi-channel campaign analytics, reporting automation, and performance dashboard setup.
Focused on multi-channel data analysis (Google/FB Ads) and building real-time reporting systems using Google Data Studio.
Scope: AI solution research and software logic foundation that later supported marketing automation work.
Researched and developed AI-driven solutions, providing a strong technical foundation for growth automation.
My approach is to diagnose the funnel first, then connect media, tracking, CRM, data, and automation into one measurable growth system.
Map the user journey from impression to activation, then identify where spend, traffic, or users are leaking.
Choose Google, Meta, LinkedIn, email, or CRM workflows based on user intent, product stage, and business KPI.
Connect GA4, GTM, CRM and campaign data so decisions are based on activation and revenue signals, not only clicks.
Build creative hypotheses from user pain points, market context, and funnel stage, then test with clean learning loops.
Use automation and AI to reduce manual reporting, speed up insight generation, and keep optimization cycles consistent.
Full-funnel performance marketing across app user acquisition, lead generation, conversion tracking, and CRM-supported growth.
A Senior Performance Marketing Specialist in Ho Chi Minh City with experience across paid acquisition, tracking, CRM automation, analytics and AI-assisted growth operations.
The portfolio includes acquisition funnels, Mautic lifecycle automation, AI-assisted reporting, interactive dashboards, responsive websites and the Hihie’s Scent OS personal product.
FinTech, EdTech, HRTech, agency analytics, software development, hospitality operations and personal digital products.
Use the dedicated contact page or email khaitri15@gmail.com.