🌿 Botanic Brew — Deep Analytics Dashboard

Premium Kombucha Market Research • Vietnam • Interactive Data Visualization Portfolio

📋 463 respondents 🇻🇳 Vietnam 📅 Jun 2026 📊 18 questions 🔬 463 clean records
🔍 Interactive Filters — Apply to all charts & data below
No active filters — showing all 463 records
463
Total Respondents
361
Female
78.0%
102
Male
22.0%
214
Tried Botanic Brew
46.2%
3.97
Avg Rating /5
35.0% ★5 rated
267
Top Age Group
12Y - 17Y
137
Top Frequency
1-2 times/week
336
Top Beverage
Tea/Fruit Tea Bottle
👤 Demographics

📊 Gender & Age (Stacked)

🧑 Age Distribution

🥤 Consumption Habits

☕ Beverages

⏰ Frequency

🌤️ Time of Day

🏷️ Preferred Brands

⭐ Purchase Reasons

🏪 Purchase Location

🍬 Sweetness Preference

🍑 Flavors

🍓 Favorite Flavors

👫 Flavors by Gender

🌿 Botanic Brew Awareness

✅ Tried Botanic Brew?

🔍 First Discovery Channel

📊 Rating Distribution

❤️ What Users Like

🛠️ Areas to Improve

🎯 Current Product

🏆 Current Product Usage

💡 Purchase Reasons

🔬 Cross Analysis

📊 Botanic Brew Rating by Gender

Male Avg Rating4.34/5
Female Avg Rating3.86/5

👫 Beverages by Gender

📈 Frequency by Age Group

🔍 Botanic Brew Awareness by Age

🍬 Sweetness by Age

☀️ Daily Drinkers — 85 respondents

❌ Non-Triers Analysis — 249 respondents

🔄 Sweetness: Tried vs. Not Tried

📈 Avg Rating by Discovery Channel

💡 Key Findings & Business Insights
1 Awareness: 46.2% aware/tried Botanic Brew. "Promotion Booth" is the most effective touchpoint.
2 Rating: 3.97/5 average, 35.0% ★5 rated. Female 3.86 vs Male 4.34. Top: "Less Sweet"
3 Competitors: C2 Tea, Number 1 Tea, Ichitan Tea, Sting.
4 Flavors: Top: Lemon, Honey, Peach.
5 Daily: 85 respondents drink daily.
6 Growth Opportunity: 53.8% haven't tried. Key: 12Y-17Y, Tea/Fruit Tea Bottle.
7 Purchase Drivers: Less Sweet, Refreshing, Taste.
8 Distribution: Primary: Mini Mart.
📋 Full Respondent Data
#GenderAgeBeveragesFreqTimeBrandsReasonsPlaceSweetFlavorsTriedFirstRatingLikesImproveProductWhy