Performance Marketing × Data × AI Automation

CV profile for growth-focused teams.

A more polished CV page designed to match the main portfolio: clearer business outcomes, stronger visual hierarchy, interactive KPI cards and lightweight scroll effects.

8+ Years Performance marketing, CRM automation, tracking, analytics and technical growth systems across FinTech, EdTech and HRTech.

Nguyen Khai Tri

Senior Performance Marketing Specialist

Paid Acquisition Tracking & Analytics AI Automation
Core Edge 3-in-1 Performance · Data · Automation
Leveraging an Embedded Systems background, I bring logical methodology and precision to Performance Marketing. I specialize in building data-driven acquisition funnels, connecting paid media with tracking and CRM workflows, and using AI automation to make reporting, content testing and growth operations more scalable.
+0%
MXV Account Growth

YoY increase in verified commodity trading accounts.

0%
eKYC-to-MXV

Conversion from identity verification to trading account outcome.

0
Average ROAS

Performance benchmark achieved across app UA campaigns.

0+
Years Experience

Technical foundation + performance marketing execution.

Professional Experience

ANFIN · Commodities Derivative / FinTech Aug 2024 - Present
Senior Performance Digital Marketer
Scope: Paid acquisition, conversion funnel optimization, eKYC onboarding, CRM/lifecycle campaigns, AI-assisted creative workflows and performance reporting.
  • Architected full-funnel strategy across Facebook, Google and LinkedIn, contributing to +275.3% YoY MXV account growth.
  • Improved funnel conversion from 3.1% to 10.8% through paid channel optimization and onboarding journey refinement.
  • Raised eKYC success rate by +42.6% and improved eKYC-to-MXV conversion to 34%.
  • Managed lifecycle email campaigns with engagement peaks of approximately 40% read rate.
  • Implemented AI creative automation and ROI tracking to reduce repetitive ad operations work.
  • Reached peak monthly performance with 67 new MXV accounts in Dec 2025.
+275.3%
MXV Account Growth

Year-over-year increase in verified trading accounts driven by full-funnel acquisition strategy.

31.9%
eKYC Completion Rate

Percentage of registered users successfully completing identity verification.

~40%
Email Engagement Peak

Maximum email read rate achieved through lifecycle automation and segmentation.

ELSA Speak · Global EdTech Feb 2022 - Dec 2023
Senior Performance Marketing Specialist
Scope: App user acquisition, Google/Facebook performance campaigns, ROAS optimization, attribution tracking, HubSpot CRM workflows and B2B campaign support.
  • Executed performance campaigns across Google and Facebook Ads for app user acquisition and revenue growth.
  • Maintained an average 3.85 ROAS across key performance campaigns.
  • Managed monthly performance budget of approximately $8,000+.
  • Integrated Branch.io and GA4 to improve attribution clarity and diagnose funnel drop-off.
  • Managed HubSpot CRM workflows to support lead nurturing and MQL-to-SQL handoff.
  • Coordinated with SEO and BD teams to align acquisition timing with commercial priorities.
Recruitery · HRTech Jan 2020 - Dec 2021
Digital Marketing Specialist
Scope: Community growth, SEO, CRM implementation, email marketing, data dashboarding and lead acquisition support.
  • Built and scaled a professional Telegram community to 2,200+ active members.
  • Implemented open-source CRM workflows and achieved up to 60% email open rate.
  • Ranked 20+ competitive keywords in Top 1 Google Search.
  • Created SQL dashboards with Metabase to support growth and performance reporting.
Kadi Media Dec 2018 - Dec 2019
Digital Marketer · Data Analyst
  • Focused on multi-channel data analysis across Google and Facebook Ads.
  • Built real-time reporting systems using Google Data Studio to support campaign decisions.
FPT Software Nov 2017 - Nov 2018
AI Developer
  • Researched and developed AI-driven solutions, creating a technical foundation for later growth automation work.

Selected Growth Systems

Mautic Lifecycle Automation

Segmented nurturing flows, behavior-based email triggers and lead handling workflows to improve lifecycle engagement.

OpenClaw AI Intelligence

AI-assisted market news crawling, summarization and ad creative ideation workflow connected to Telegram-style operations.

Interactive Data Dashboard

Chart.js dashboard transforming raw survey and PM data into dynamic filters, cross-analysis and visual storytelling.

Paid Media × Tracking Funnel

Campaign setup connected with GA4, GTM, attribution logic and CRM signals to optimize beyond surface-level media metrics.

Core Competencies

Performance

Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, app campaigns, lead generation, creative testing and conversion optimization.

Growth Stack

GA4, GTM, Branch.io, HubSpot, Mautic, Metabase, Google Data Studio and campaign reporting workflows.

Data & AI

Python automation, SQL dashboards, AI content generation, prompt engineering and AI-assisted reporting systems.