Nguyen Khai Tri

Senior Performance Marketing Specialist

Leveraging an Embedded Systems background, I bring logical methodology and precision to Performance Marketing. Expert in engineering AI-driven automated growth engines, managing large-scale budgets ($8,000+/month), and transforming complex data into breakthrough business results.

Professional Experience

ANFIN (Commodities Derivative) Aug 2024 - Present
Senior Performance Digital Marketer
  • Architected full-funnel strategy across Facebook, Google, LinkedIn achieving +275.3% YoY growth.
  • Improved funnel conversion 3.1% → 10.8%.
  • Raised eKYC success rate +42.6% and MXV conversion to 34%.
  • Managed lifecycle email campaigns with 40% read rates.
  • Implemented AI creative automation and ROI tracking.
  • Reached peak performance with 67 new MXV accounts in Dec 2025.
+275.3%
MXV Account Growth

Year-over-year increase in verified trading accounts driven by full-funnel acquisition strategy.

31.9%
eKYC Completion Rate

Percentage of registered users successfully completing identity verification.

~40%
Email Engagement Peak

Maximum email read rate achieved through lifecycle automation and segmentation.

ELSA SPEAK Feb 2022 - Dec 2023
Senior Performance Marketing Specialist
  • Executed performance campaigns across Google & Facebook Ads.
  • Led SEO coordination with agency partners.
  • Built lead nurturing funnels to increase conversion.
  • Managed HubSpot CRM workflows.
  • Collaborated with BD team on campaign timing.
RECRUITERY Jan 2020 - Dec 2021
Digital Marketing Specialist
  • Built open-source CRM achieving 60% email open rates.
  • Ranked 20+ keywords Top 1 Google.
  • Created SQL dashboards with Metabase.