Building Hihie’s Scent OS
How a personal fragrance collection became a weather-aware discovery, layering and knowledge system.
Read article →Field notes
Practical notes from building measurable growth systems.
Long-form explanations of the thinking behind selected projects—written for marketers, operators and builders who care about how systems actually work.
Automating Marketing Reports with OpenClaw
A practical architecture for collecting paid media signals, summarizing them and routing useful alerts.
Read article →Performance Marketing in the AI Workflow Era
Where AI creates leverage in research, reporting and creative operations—and where human judgment remains essential.
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